Everyone loves Ikea. The cheap, cheerful products and maze-like layout make the store a bit of an adult’s playground. I hadn’t been to IKEA since I was a kid, until I had the idea to shoot a colour story there, and realised there was a store just a 20 minute bus ride from my house!
This is also an editorial from a magazine I’ve been working on for a university project, alongside three other students. We’ve just got it printed but only have four copies in total (because it was so expensive to print). However, I’m thinking of uploading the whole thing to issuu.com sometime soon – so keep a look out! You can get a sneak preview of our inspiration and some behind-the-scenes shots on our tumblr. There should also be a playlist/mix uploaded there soon as well, to go alongside the magazine.
Massive thanks to Alice Neale for helping with art direction and styling.
You can see the rest of the shoot on my website.